Case Studies
From nonprofit partnerships to employee engagement initiatives, the projects below highlight how strategic storytelling and community-centered communications can support both business goals and local connection. As employees and consumers increasingly value purpose-driven organizations, community engagement has become more than a supporting initiative — it’s an important part of building trust, strengthening reputation, and creating lasting brand loyalty.
Community Partnerships
Goal: Strengthening community trust and local visibility through a meaningful partnership event.
Process: Led media outreach for a retailer’s milestone philanthropic partnership celebration with a local children’s hospital, centered around a check presentation and family-focused event. Messaging highlighted the long-term impact of the partnership while creating a positive experience for patients, families, and employees volunteering.
Outcome: Generated positive local media coverage across WISN, Spectrum News, CBS58, Milwaukee Business Journal, and Milwaukee BizTimes. Also wrote and distributed the press release, along with supporting social content development across Instagram, Facebook, and LinkedIn.
Storytelling Surprise-and-Delight
Goal: Creating a meaningful community moment that strengthened local relationships and reinforced positive brand reputation.
Process: Led communications and supported event coordination for a special shopping experience benefiting a local teen in partnership with a nonprofit organization and local retail store. Helped highlight the retailer’s commitment to community involvement through media outreach and thoughtful event messaging that emphasized generosity, connection, and local impact.
Outcome: Secured earned media coverage on CBS58 and TMJ4 highlighting the community initiative, along with a supporting company blog post to extend visibility beyond the event itself.
Local Event Promotion
Goal: Increasing awareness of local nonprofits and volunteer opportunities through PR around a community-centered event.
Process: Managed pre-event media outreach to help attract vendors and build awareness ahead of an inaugural community festival bringing together local volunteers, nonprofits, and residents. Led storytelling efforts during the event and helped shape messaging focused on community connection and shared impact, increasing visibility for participating organizations and event partners.
Outcome: Generated positive local media coverage and increased community visibility for the event and participating nonprofits, including in WVLT, WATE, and The Daily Times.
Employee Volunteerism & Company Culture
Goal: Positioning employee volunteerism as a driver of culture and talent engagement.
Process: Created an employee volunteer initiative in partnership with a local forest preserve that created a meaningful employee engagement opportunity and helped showcase volunteerism as a reflection of company values, culture, and community investment.
Outcome: Delivered an employee volunteer initiative that strengthened community partnerships and reinforced company culture, while also generating coverage in the Chicago Tribune, WTTW, and the Daily Herald, along with content on the forest preserve’s website.
Did you know?
Recent research shows that 87% of employees consider workplace volunteer opportunities when deciding whether to stay with their employer, according to Deloitte.
